Market Consistently with Your Mercury
Does the word marketing make you want to hide under your weighted blanket? You’re not alone. Most, if not all, intuitive entrepreneurs I talk to cringe when I bring up the topic of marketing their business.
But the truth is: Marketing is a huge part of your job as an entrepreneur. And talking about your offers (over and over and over again) is essential for your success. But…you don’t have to do it like everybody else.
If marketing your business makes you break out in full-body hives, it’s probably because it doesn’t align with how you naturally communicate. For marketing to be sustainable, it needs to be a reflection of how you organically express. And all of that can be found in your astrology chart.
Mercury and Consistent Marketing
In astrology, Mercury is the planet that describes how you communicate naturally and easily. When you’re creating a sustainable marketing plan, look to your Mercury for clues about how and where to market consistently.
For example, you might be pressuring yourself to do video because that's what the experts told you works. But maybe video isn’t in alignment with your Mercury, and it’s not only not working, it exhausts you before you even sit down to record.
Or maybe you’re hiding behind blog posts, not showing your face at all, when your natal Mercury is actually very dynamic and most magnetic on camera.
My point is, any type of marketing strategy can work for you if you commit to it. But in order for commitment to be possible, that strategy needs to match your Mercury.
Before we go any further, I need to share a little astrological disclaimer. What I share in this post is an oversimplification and generalization. Your chart is extremely unique and there could be a lot more to your marketing story than what I'm able to share here. For a full-blown marketing plan based on your chart, come work with me.
Getting to Know Your Mercury
In order to create an astrology-informed marketing strategy, you need to know everything you possibly can about your natal Mercury. To do this, you need to know a little bit about planetary condition, which I breezed over in this post.
As a recap, planetary condition is a big checklist of factors used to assess a planet’s function and give it a “grade”. The higher the grade the planet gets, the more functional and effective it is. The lower the grade, the more challenged and ineffective it might be, and the more help it might need.
To create a thorough marketing plan, you want to start by assessing your Mercury from top to bottom. You want to know what zodiac sign it's in. You want to know what house it's in. You want to know if it's moving forward or backward. You want to know if it's fast or slow. You want to know if it's visible or invisible, and you want to know what aspects it makes or receives.
All of these data points are going to inform your unique marketing strategy. But today, for the sake of simplicity, we're going to focus on the zodiac sign placement, specifically the element correlated with your natal Mercury’s zodiac sign.
Each zodiac sign is associated with an element (fire, air, earth, water). And each element is associated with a temperature (hot, cold).
The hot signs are Aries, Leo, Sagittarius, Gemini, Libra, Aquarius.
The cold signs are Taurus, Virgo, Capricorn, Cancer, Scorpio, Pisces.
Heat is fast and dynamic. It speeds things up. From a communication or marketing standpoint, a hot Mercury (fire, air) is generally more extroverted.
On the other hand, a cold Mercury (earth, water) is more introverted. Think about what happens when you're cold—you shiver and you hold yourself. Cold moves inward and slows things down.
Remember, this is an oversimplification. For example…
A retrograde Mercury, even if it’s in a hot zodiac sign, is going to be slightly cooler than a Mercury moving forward.
An invisible Mercury will be slightly cooler than a visible Mercury.
A Mercury making an aspect to Mars or Jupiter is going to be slightly hotter than one with an aspect to Saturn, which makes it cooler.
Mercury in a “shady” house (2, 6, 8, 12) will be more private than Mercury in an angular house (1, 4, 7, 10).
Your Mercury is somewhere on this spectrum from very cold to very hot. Likewise, different types of content marketing also range from very cold to very hot. What makes a piece of content hot or cold? In my opinion, it depends on how much you have to show your face. How outward-facing is it? Is it live or asynchronous? How much energy and engagement does it require?
Very generally, if you have a cooler Mercury, you're probably going to be more comfortable making cooler forms of content. If you have a hot Mercury, you're probably going to be more comfortable making hotter forms of content.
Just remember that this is a holistic assessment. So, if you don't 100% resonate with the type of content that I associate with your Mercury in this post, there’s an astrological reason why.
Cool Marketing Versus Hot Marketing
When I say cool in terms of content marketing, I'm thinking about long-form content that sticks around for a long time. These forms of marketing tend to work their magic a little more slowly. One of the coolest forms of content is a book. A book takes a really long time to create, but it has a long shelf life.
Hot content might be short-form content (Instagram posts or reels) and/or it might be live, frequent, and require a lot of energy or showing your face. For example, video is one of the hottest forms of content, but a prerecorded video is not as hot as a live video.
Place your natal Mercury somewhere along the temperature spectrum above. What type of content is the closest temperature match? Check in with your body and your business's realistic needs, and see if there's a type of content nearby that you can commit to weekly.
Honestly, each business needs to have a mixture of both cold and hot marketing. But again, in order to get to that mixture, you need to start somewhere, and you might as well start somewhere realistic (aka your natal Mercury’s ideal marketing channel).
If you want to show up in multiple places, that’s great. But I highly recommend sticking with your natal Mercury's ideal marketing channel first, and then repurposing that content for different channels.
For example, I start with my podcast. From my podcast, I make a YouTube video, a blog post, and social content. But everything stems from my podcast. I want you to do the same thing. Have a marketing “root” and then create “branches” that come out from there.
Example: Mercury in Aries
Let’s pretend you have Mercury in Aries in the 7th house. It’s moving fast, it’s invisible, it's square Jupiter, and it's trine Uranus. This Mercury is pretty hot although invisible.
This Mercury has freewill and can do whatever type of content marketing it wants. It could write a book or a weekly blog, but that may not feel like something it wants to do on a daily marketing basis.
A marketing channel that might really resonate with this person is one that’s efficient, no nonsense, allows them to say things frequently and quickly, but that doesn't require them to show their face. (Remember, this Mercury is invisible.)
This person prefers Threads. They love Threads because they can just get on there real quick, type out a tiny post, and get a lot of engagement.
Example: Mercury in Taurus
Let's pretend you have Mercury in Taurus in the eighth house. It's direct, it's fast, it's conjunct Mars, and opposite Saturn.
Taurus is an earth sign, which is naturally cooler. The eighth house is another check in the cool column. This Mercury is direct and fast, which makes it a tad warmer. It's conjunct Mars, so even warmer. But it's opposite Saturn, which brings in a little sluggishness
If we add up all of these factors, this particular Mercury in Taurus is a tiny bit hotter than the average Mercury in Taurus.
Ideally, this person would have a regular, cool type of marketing that they repurpose into hotter forms of content. So again, their root is going to be a cool form and their branches will be hot forms. This person has a weekly newsletter that they repurpose into Instagram content.
Comfort Equals Consistency
If you want to commit to consistent marketing, commit to your natal Mercury. This planet informs the marketing channel that’s the most sustainable and natural for you.
All the experts say that we need to market consistently, and I agree with that. But I don't agree that you need to make yourself uncomfortable to be successful. Instead, embrace your natal Mercury, and come up with a marketing strategy to match.
If you’d like to create a marketing plan based on your entire chart, plus the cycles you’re navigating right now, come work with me.