How to Price Your Services with Astrology
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Before working with me, most of my clients tend to pick the prices of their products and services out of thin air. Or, they base their prices on what their competitors are doing. Honestly? Both are poor choices.
In my opinion, pricing should be based on hardcore math like your annual revenue goal, as well as your Monthly Lunar Client Capacity—aka how many clients you can actually serve while maintaining steady energy. How do you figure out the latter? Your natal Moon phase. The phase, or brightness level, of your natal Moon reflects how much client work you can realistically perform. This will directly inform how much you charge.
But there are a couple of other astrological pieces that may inform your pricing, such the planetary ruler of your second house, as well as your natal Venus. This blog post offers an overview. If you want my detailed help pricing your service, come work with me.
Your Realistic Monthly Client Capacity
Let's start with your Realistic Monthly Client Capacity. How many clients can you realistically serve per month? To determine this you need to know…
How much time you can devote to client work per month
How long you spend per client on average
Your first assignment is to figure out how much time you have for client work per month. And no, that doesn't mean you have forty hours to spend on clients per week. If you’re truly running a business, you don’t have that kind of time. You might have half that time. Be realistic about this starting number.
Your second task is to determine how much time it takes you to deliver a service per client on average. That includes everything from prep time, to live time spent with the client, to any post-work like follow-up emails.
For example, let's pretend you have twenty hours set aside for client work each month, and that it takes you two hours to deliver your service per client. That means that your Realistic Monthly Client Capacity is ten clients. (Twenty divided by two is ten.)
If you’re just starting your business, you may not have this information yet and that's okay. Just lean on your natal Moon phase for clues. Let’s dive into that now.
Your Monthly Lunar Client Capacity
Now we want to take your Realistic Monthly Client Capacity and tweak it to find your Monthly Lunar Client Capacity. The hypothesis here is the darker the Moon, the lower your capacity for client work, and the brighter the Moon, the higher your capacity for client work.
The darker Moon phases are the new, waxing crescent, last quarter, and the balsamic Moons. The brighter Moon phases are the first quarter, gibbous, full, and disseminating Moons. I recommend searching for an online natal Moon phase calculator to determine which phase the Moon was in on the day you were born.
Let’s pretend you have a balsamic Moon. That’s when the Moon is “dying” and about to become new again. This Moon phase is really dark. Please, do not try to serve ten clients per month. That’ll burn you out.
But what if you have a full Moon? Don't bore yourself with one client per month! That's not going to be stimulating enough for you.
Take your Realistic Monthly Client Capacity and multiply it by the percentage that correlates with your natal Moon phase. The answer is your Monthly Lunar Client Capacity.
Full 90-100%
Gibbous, Disseminating 50-90%
First Quarter, Last Quarter 50%
New, Waxing Crescent, Balsamic 25-50%
For example, if your Realistic Monthly Client Capacity is 10 and you have a natal First Quarter Moon, your Monthly Lunar Client Capacity is 50% of 10, or 5 clients. Or, if your Realistic Monthly Client Capacity is 10 and you have a Balsamic Moon, your Monthly Lunar Client Capacity may range between 2.5-5 clients per month.
Pricing Based on Your Monthly Lunar Client Capacity
Now let’s bring in your revenue goal. Take your annual revenue goal and break it down into a monthly revenue goal by dividing it by twelve.
I hope your monthly revenue goal is a lot bigger than this, but for mathematical ease, let's choose the goal of $1,000 per month.
Let’s pretend you have a gibbous Moon and you determined that your Monthly Lunar Client Capacity is eight clients per month. If you have the revenue goal of $1,000, that's $125 per client.
What if you have a balsamic Moon and your Monthly Lunar Client Capacity is four? $1000 divided by four brings you to $250 per client.
This number is your baseline price. Even though there's more astrology coming, don’t go below this number. In my experience, intuitive entrepreneurs tend to overdeliver and undercharge. Repeat: do not go below this number no matter what the astrology says after this!
Adjusting Your Price with Venus
There's another place you can look to for pricing insight in your astrology chart and that’s your natal Venus or your business's natal Venus.
A strong Venus might resonate with premium pricing models. They might be more comfortable charging higher amounts, while a weaker Venus might resonate with more value-based pricing models or alternative pricing models.
When I say strong Venus, I mean a Venus that's in a sign that it really loves to be in like Taurus, Libra, or Pisces. And/or I mean it’s in a strong house like the first, fourth, seventh, or tenth.
When I say weaker Venus, I mean a Venus that's combust (so close to the Sun that it’s invisible), or retrograde, or in a weak house (2, 6, 8, 12), or in an unfavorable sign (Scorpio, Aries, Virgo).
If you have Venus in Taurus, Libra, or Pisces, consider raising your prices to a premium or luxury rate. Let’s also throw in Venus in Leo because it's a very confident placement and would be comfortable asking for premium rates.
If you have Venus in Scorpio, Aries, or Virgo, you're not going to be the cheap option, okay? But you might want to offer alternative payment models. This might look like flexible pricing, whether that's a sliding scale or a payment plan, or maybe different payment tiers.
Of the signs that are left, I’d loosely put Gemini, Sagittarius, and Aquarius on the alternative payment model side, and Capricorn and Cancer more toward the luxury pricing side. Please keep in mind that this is a generalization!
Final Gut Check
Now that you have your adjusted price, it’s time to do a final gut check. Can you put all of your energy behind this price? Can you say it out loud without cringing? Can you put it on your website without your nervous system shutting down?
If yes, you’ve found the pricing sweet spot.